In 2022, he said partners can expect to see more integrations in Citrix’s product suite and more partnerships with hyperscalers. Lima said Citrix will conduct a listening tour of sorts, setting up focus groups with partners in different geographies and specialities. That’s a whole operations piece around tooling, processes, licensing, packaging.” We have to make it much, much simpler so that partners can be more autonomous and they don’t have to rely on a Citrix partner manager or a Citrix seller to help them with that. “Simple things like quoting - you’re getting the right price out the door, things of that nature. “One of the things that I’ve heard the most from partners in the ecosystem is that it’s become operationally hard to do business with us,” Lima said. Seddik will handle Citrix’s go-to-market strategy, Lima said.īefore joining Citrix in 2015, Seddik spent more than 12 years with Microsoft, leaving with the title of general manager of the Western Europe enterprise and partner group.Īs the company enters the fourth quarter, Citrix will invest in a revamped incentives program for partners to make benefits more predictable, help increase the partner role post sale and align partners with Citrix’s priorities, including moving customers to the cloud and packaging more Citrix offerings to create end-to-end digital workspace services. The other executive changing roles is Sherif Seddik, Citrix’s senior vice president and managing director of Europe, the Middle East and Africa.
His resume includes more than 11 years with Dell, leaving the tech giant in 2009. He has been with Citrix for more than nine years, according to his LinkedIn. One of the other executives is Kurt Heusner, Citrix’s global vice president of Americas commercial and public sector, who will run Citrix’s emerging solutions division. Palomba and two other executives will change their roles effective Oct. Lima said “a vast majority” of Citrix’s sales are transacted through partners. That was one of the first things I wanted to do was make it stand alone, direct to me, so we can put more focus on the channel as we move into next year.” “I don‘t think it can stand as a nested team. “The channel is such a big part of our business, it needs focus,” Lima said. The changes should give more attention and more resources to Citrix’s channel partners, Lima said. Palomba joined Citrix in 2020, according to his LinkedIn. Palomba began handling channel chief duties after Bronwyn Hastings left Citrix in May for Google Cloud. Lima has been with Fort Lauderdale, Fla.-based Citrix for more than 12 years, according to his LinkedIn. Lima himself received his new job title in July, moving up from executive vice president of customer experience.
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The changes include making interim channel chief Mark Palomba permanent, Hector Lima, the virtualization software provider’s executive vice president and chief customer officer, told CRN in an interview. The news comes days after a report the company is interested in selling itself. Citrix has announced new responsibilities for several executives as part of a revamping of its channel program.
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